Several times over the last couple months I’ve commented here about the power of social media to bring people together around campaigns – raising awareness for Rare Disease Day, help for Haiti after the Jan. 12 earthquake, saving a favorite television show with #Heroes100. It’s a fun, easy, almost magical way to take action on the causes that matter most to you. In a few short seconds you can reach out to thousands of individuals – something that even ten years ago was almost unthinkable.

But what happens when that cause is your very survival? What happens when social media is something more than just fun — a means for isolated individuals to reach out to the world beyond their sickbed, wheelchair or hospital room?

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 With a black man holding the highest office in the land you would think America is past the race-bashing hate-mongering crap that has crippled us from within for the last 200 years or so. Sadly two recent very public events provide more evidence than I really wanted of the cancer that continues to infect our society.

This past weekend protesters associated with the “Tea Party” camped out in front of the U.S. Congress to express their dismay with proposed health care reform – exercising a constitutional right to activism and turning it into a sad public display of small-minded foolishness.

They spat at Congressmen. They hurled racial-slurs at the gay and black communities.

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Over the span of the last two weeks we have witnessed both the power and the folly of new media.

The blogosphere, twitterverse and other online forums proved to be effective rapid-reaction communications tools when a massive earthquake devastated Haiti on Jan. 12. Outside Haiti, the Internet exploded with posts and tweets providing donation information, suggestions to help people search for loved ones and heartfelt entreaties to lend a helping hand. From inside Haiti survivors tweeted eyewitness accounts and offered to help locate loved ones, uploaded information to MySpace, YouTube and Facebook.

Did all this online activity dig people out from under collapsed buildings? Did it put bandages on bleeding wounds? No, of course not.

But it did provide an almost immediate platform for people to come together, share information and reach out with compassion and do what they could to help Haiti.

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When electoral authorities declared Iran’s incumbent Mahmoud Ahmedinejad winner of June 2009 presidential elections the power of technology and social networks became front page news around the world. Six months later the power of these new tools to influence the hearts and minds of users around the world is definitively a mainstream concept – and is attracting attention from policymakers.

 Iran’s opposition politicians and their supporters rallied to oppose the controversial election, using Twitter networks to inform people in and outside Iran of demonstration plans. As authorities blocked an increasing number of websites and prevented most journalists from reporting out of Tehran, protestors and their online supporters set up proxies to help those inside Iran continue using Twitter, Facebook, YouTube and other social networking sites to sidestep official censorship.

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